Community Engagement
We build meaningful partnerships that bridge the gap between healthcare initiatives and the communities they serve. By combining culturally resonant social marketing with strategic outreach, we empower local populations, elevate community voices, and foster trust to drive sustainable health outcomes.
Stakeholder Engagment
HMA was contracted to support the Virginia Department of Health's flu vaccination marketing campaign. HMA executed a community engagement plan which included the identification and recruitment of partners across sectors in urban and rural areas of the state. Over 100 partners were engaged to help organize vaccination clinics in their local communities. At the end of the campaign, there was a 30 percent increase in the number of people who were vaccinated that helped close the vaccination coverage gap.
Member Engagement
HMA worked with managed care plans for Medicaid insurance to increase coverage, engage local members with educational workshops, meetings, and events.
